November 22, 2016

Utilizing Economic Analysis Models in American Football – Part 4

For decades, economic analysis models have been facilitators for business managers in establishing strategies on short-term and long-term scales. These analysis models are often quick to learn and easy to understand, but offer a wide range of applicable possibilities. With a number of adjustments, these

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November 15, 2016

What Can American Football Learn From Rugby?

  American football and rugby share so many traits that more fans should pay attention to the connections between the two. Aside from the physical and mental similarities, the two sports share many structural similarities as well. That is why, as American football continues to

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November 14, 2016

Introducing American Football to English Schools

The roots of American football in England date all the way back to World War II. U.S. and Canadian troops stationed throughout Europe would meet in the United Kingdom regularly to compete in rivalry matches throughout the war. These contests were met with positive reception

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October 31, 2016

Soaking Up the NFL International Series Experience

Dating back to the 2007 season, the National Football League has been playing at least one regular season game abroad each year. Beginning as an annual event, the NFL International Series expanded to multiple contests in 2013 and now features four regular season games every

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October 13, 2016

American Football in Scandinavia Part 1: Finland

When it comes to American football in Scandinavia, one would be hard-pressed to find a country with a more successful, storied past than Finland. Dating back to the formation of the American Football Association of Finland (SAJL) in 1979, the sport has experienced significant growth

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August 30, 2016

American Football in the Balkans Part 4: Serbia

  The development of American football has uniquely progressed in the 41 European countries that currently have teams. The game organically appeared in each of these countries and the story of the sport in any one place is never quite the same as in any

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July 27, 2016

American Football in the Balkans Part 3: Croatia

It would be an understatement to say that the rest of Europe owes much of its cultural and historical traditions to the Balkans. In the 3rd Century A.C.E., long before the Enlightenment, the Renaissance, or the Reformation, the Roman Empire was teetering on the verge

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July 25, 2016

American Football in the Balkans Part 2: Slovenia

Slovenia is a country of crossroads. Geographically speaking, four major European formations – the Alps Mountains, the Dinarides Mountains, the Pannonian Plain, and the Adriatic Sea – all intersect within this tiny country. From a linguistic standpoint, Slovenia has 3 official languages: Slovene, Italian, and

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July 21, 2016

An interview with Travis Brody on the NFL’s future in Europe

  As part of my dissertation on the NFL’s future in Europe, I reached out to The Growth of a Game founder Travis Brody to discuss the topic. The interview gave me further insight into the NFL’s long-term strategies in Europe regarding brand extension, consumer

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July 17, 2016

Utilizing Economic Analysis Models in American Football – Part 3

For decades, economic analysis models have been facilitators for business managers in establishing strategies on short-term and long-term scales. These analysis models are often quick to learn and easy to understand, but offer a wide range of applicable possibilities. With a number of adjustments, these

Continue Reading...

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Meet Travis

Travis is the founder and main contributor of The Growth of a Game.

A former quarterback from Southern California and current sports executive, Travis developed a passion for advancing the game of American football in Europe during his three seasons as a player and coach for the Brussels Bulls. He's now the President of Premier Class Consulting, a consulting firm that specializes in strengthening sports teams and organizations of all levels.

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About this site

We believe in the exponential growth and future of American football in Europe. In everything we do, we strive to create an environment where this is not only likely, it's inevitable.

By connecting American football advocates across Europe and around the world, we're creating a community of enthusiasts who want to see this great game reach new heights. This website and book serve as a beacon for people to assemble on the path to a destination where European teams can compete against any team in the world. The road to getting there starts with you.

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