August 30, 2016

American Football in the Balkans Part 4: Serbia

The development of American football has uniquely progressed in the 41 European countries that currently have teams. The game organically appeared in each of these countries and the story of the sport in any one place is never quite the same as in any other.

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July 27, 2016

American Football in the Balkans Part 3: Croatia

It would be an understatement to say that the rest of Europe owes much of its cultural and historical traditions to the Balkans. In the 3rd Century A.C.E., long before the Enlightenment, the Renaissance, or the Reformation, the Roman Empire was teetering on the verge

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July 25, 2016

American Football in the Balkans Part 2: Slovenia

Slovenia is a country of crossroads. Geographically speaking, four major European formations – the Alps Mountains, the Dinarides Mountains, the Pannonian Plain, and the Adriatic Sea – all intersect within this tiny country. From a linguistic standpoint, Slovenia has 3 official languages: Slovene, Italian, and

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July 21, 2016

An interview with Travis Brody on the NFL’s future in Europe

As part of my dissertation on the NFL’s future in Europe, I reached out to The Growth of a Game founder Travis Brody to discuss the topic. The interview gave me further insight into the NFL’s long-term strategies in Europe regarding brand extension, consumer communication,

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July 17, 2016

Utilizing Economic Analysis Models in American Football – Part 3

For decades, economic analysis models have been facilitators for business managers in establishing strategies on short-term and long-term scales. These analysis models are often quick to learn and easy to understand, but offer a wide range of applicable possibilities. With a number of adjustments, these

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July 14, 2016

American Football in the Balkans Part 1: Bosnia

The widespread presence of American football in Europe is becoming more and more common knowledge among people around the continent. In countries like Germany, Austria, France, Sweden, and Finland, among others, the game has become relatively advanced. The German Football League and the Austrian Football

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July 3, 2016

Utilizing Economic Analysis Models in American Football – Part 2

  For decades, economic analysis models have been facilitators for business managers in establishing strategies on short-term and long-term scales. These analysis models are often quick to learn and easy to understand, but offer a wide range of applicable possibilities. With a number of adjustments,

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June 30, 2016

The Holstebro Dragons and Guardian Caps: Leading the Way in Player Safety

Concern over the safety of playing American football can create legitimate reservations in the minds of both players and loved ones. Now of all times, with all the sophisticated knowledge and science surrounding injuries associated with the sport, organizations and players must treat safety with

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May 9, 2016

Utilizing Economic Analysis Models in American Football – Part 1

  For decades, economic analysis models have been facilitators for business managers in establishing strategies on short-term and long-term scales. These analysis models are often quick to learn and easy to understand, but offer a wide range of applicable possibilities. With a number of adjustments,

Continue Reading...
April 7, 2016

The Complete List of Women’s American Football Teams in Europe

  17 countries in Europe are home to over 200 women’s American football teams. This fact is astounding because in the United States – the birthplace of American football – women rarely, if ever play. However, in Europe, the situation is clearly quite different. In

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Meet Travis

Travis is the founder and main contributor of The Growth of a Game.

A former quarterback from Southern California and current sports executive, Travis developed a passion for advancing the game of American football in Europe during his three seasons as a player and coach for the Brussels Bulls. He's now the President of Premier Class Consulting, a consulting firm that specializes in strengthening sports teams and organizations of all levels.

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About this site

We believe in the exponential growth and future of American football in Europe. In everything we do, we strive to create an environment where this is not only likely, it's inevitable.

By connecting American football advocates across Europe and around the world, we're creating a community of enthusiasts who want to see this great game reach new heights. This website and book serve as a beacon for people to assemble on the path to a destination where European teams can compete against any team in the world. The road to getting there starts with you.

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